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NOLEGEIN-Journal of Consumer Behavior & Market Research

  Type of Publication:
  Peer-reviewed Journal
  Language:
  English
  ISSN:
  2581-4400
  Journal DOI:
  10.37591/NJCBMR
  Indexing:
  Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
  Issues Per Year:
  2 Issues
  Type of Access:
  Subscription Based, Open Access
  Started Since:
  2018
  Impact Factor
  5.564
  Abbreviation:
  NJCBMR
  Publisher:
  MBA Journals, Consortium e-Learning Network Pvt. Ltd.
 Country of Origin:
  India
FOCUS AND SCOPE
• Market information
• Market segmentation
• Market trends
• Marketing effectiveness
• Customer analysis
• Choice modeling
• Competitor analysis
• Risk analysis
• Ethnographic research
Editors
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