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NOLEGEIN Journal of Advertising and Brand Management
Type of Publication: | Peer-reviewed Journal |
Language: | English |
ISSN: | 2582-287X (e) |
Journal DOI: | 10.37591/NJABM |
Indexing: | Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit |
Issues Per Year: | 2 Issues |
Type of Access: | Subscription Based, Open Access |
Started Since: | 2018 |
Impact Factor | 5.517 |
Abbreviation: | NJABM |
Publisher: | STM Journals, Consortium e-Learning Network Pvt. Ltd. |
Country of Origin: | India |
FOCUS AND SCOPE
• Advertising theories and their relationship with practice.
• Media Research, advertising and communications.
• Promotional Research and management.
• Cross media research and management.
• Consumer research and advertisement analysis.
• Types of advertising.
• Sales promotions.
• Media and advertising approaches.
• Rise in new media.
• Crowd sourcing.
• Global advertising.
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