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NOLEGEIN Journal of Advertising and Brand Management

  Type of Publication:
  Peer-reviewed Journal
  Language:
  English
  ISSN:
  2582-287X (e)
  Journal DOI:
  10.37591/NJABM
  Indexing:
  Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
  Issues Per Year:
  2 Issues
  Type of Access:
  Subscription Based, Open Access
  Started Since:
  2018
  Impact Factor
  5.517
  Abbreviation:
  NJABM
  Publisher:
  STM Journals, Consortium e-Learning Network Pvt. Ltd.
  Country of Origin:
  India
FOCUS AND SCOPE
•  Advertising theories and their relationship with practice.
•  Media Research, advertising and communications.
•  Promotional Research and management.
•  Cross media research and management.
•  Consumer research and advertisement analysis.
•  Types of advertising.
•  Sales promotions.
•  Media and advertising approaches.
•  Rise in new media.
•  Crowd sourcing.
•  Global advertising.
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