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Type of Publication:	Peer-reviewed Journal
Language:	English
ISSN:	2581-9666
Journal DOI:	10.37591/NJGM
Indexing:	Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
Issues Per Year:	2 Issues
Type of Access:	Subscription Based, Open Access
Started Since:	2018
Impact Factor:	5.446
Abbreviation:	NJGM
Publisher:	MBA Journals, Consortium e-Learning Network Pvt. Ltd.
Country of Origin:	India

FOCUS AND SCOPE

• Global strategic marketing planning.

• Cross national/cultural consumer decision making and behavior.

• Global competitive strategy.

• Transfer of marketing technology.

• Global marketing information systems.

• Global buyer-seller interactions.

• Global strategic alliances.

• Advantages and disadvantages of Global Marketing.