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NOLEGEIN Journal of Global Marketing

  Type of Publication:
  Peer-reviewed Journal
  Language:
  English
  ISSN:
  2581-9666
  Journal DOI:
  10.37591/NJGM
  Indexing:
  Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
  Issues Per Year:
  2 Issues
  Type of Access:
  Subscription Based, Open Access
  Started Since:
  2018
  Impact Factor:
  5.446
  Abbreviation:
  NJGM
  Publisher:
  MBA Journals, Consortium e-Learning Network Pvt. Ltd.
  Country of Origin:
  India
FOCUS AND SCOPE
  • Global strategic marketing planning.
  • Cross national/cultural consumer decision making and behavior.
  • Global competitive strategy.
  • Transfer of marketing technology.
  • Global marketing information systems.
  • Global buyer-seller interactions.
  • Global strategic alliances.
  • Advantages and disadvantages of Global Marketing.
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