NOLEGEIN Journal of Consumer Behavior & Market Research

NOLEGEIN-Journal of Consumer Behavior & Market Research

ISSN: 2581-4400

Impact factor : 5.564

NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.

Title	NOLEGEIN Journal of Consumer Behavior & Market Research
Journal Abbreviation	NJCBMR
Issues Per Year (Frequency)	2 issues
Impact Factor/SJIF	5.747
ISSN	2581-4400
Publisher	MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd.
DOI	10.37591/NJCBMR
Copyright	MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd.
Starting Year	2018
subject	Management
Language	English
Publication Format	Hybrid, and Open Access
Type of Publication	Peer-reviewed Journal (Refereed Journal)
Website	https://stmjournals.in
Address	MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd. A-118, 1st Floor, Sector-63, Noida, U.P. India, Pin - 201301
Indexing	Google Scholar, Advanced Science Index, Cross Ref, Lockss, Clockss , DRJI

Refreed Journal

Focus and Scope:

Market information
Market segmentation
Market trends
Marketing effectiveness
Customer analysis
Choice modeling
Competitor analysis
Risk analysis
Ethnographic research

Product research

Advertising the research

Marketing mix modeling

The purchase decision and its context

Risk perception and risk reduction activities

Brand-switching

Online Shopping

Affect: Emotions, feelings and mood

Customer loyalty

Indexing

Latest Publications

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Submission of Paper:

All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.

Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration. Papers are accepted for editorial consideration through email [email protected]

Plagiarism: All the articles will be checked through Plagiarism Software before publication.

Subject: Management

Peer Reviewed Policy

Editorial Board

Instructions to Authors

NJCBMR Menu

ISSN: 2581-4400