NOLEGEIN-Journal of Advertising and Brand Management is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.
  Type of Publication:  Peer-reviewed Journal (Refreed Journal)
  Language:  English
  ISSN:  2582-287X (e)
  Journal DOI:  10.37591/NJABM
  Indexing:  Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
  Issues Per Year:  2 Issues
  Type of Access:  Subscription Based, Hybrid Open Access
  Started Since:  2018
  Impact Factor  5.517
  Abbreviation:  NJABM
  Publisher:  STM Journals, Consortium e-Learning Network Pvt. Ltd.
  Country of Origin:  India
Refreed Journal

Focus and Scope:

  • Advertising theories and their relationship with practice
  • Media Research, advertising and communications
  • Promotional Research and management
  • Cross media research and management
  • Consumer research and advertisement analysis
  • Types of advertising
  • Sales promotions
  • Media and advertising approaches
  • Rise in new media
  • Crowd sourcing
  • Global advertising
  • Foreign public messaging
  • Diversification
  • New technology
  • Advertising research
  • Social media
  • Advertising and organisational responsibilities
  • Cognitive information models
  • Hierarchy of effects models
  • Foote, Cone, Belding (FCB) planning grid
  • Advertising planning
  • Careers in advertising management


Latest Publications

Submission of Paper:

All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.
Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration. Papers are accepted for editorial consideration through email [email protected]

Plagiarism: All the articles will be checked through Plagiarism Software before publication.  

Subject: Business Risk Management