NOLEGEIN Journal of Advertising and Brand Management
Title | NOLEGEIN Journal of Advertising and Brand Management |
Journal Abbreviation | NJABM |
Issues Per Year | 2 issues |
Impact Factor/SJIF | 5.943 |
ISSN | 2581-530X |
Publisher | MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd. |
DOI | 10.37591/NJABM |
Copyright | MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd. |
Starting Year | 2018 |
subject | Management |
Language | English |
Publication Format | Hybrid, and Open Access |
Type of Publication | Peer-reviewed Journal (Refereed Journal) |
Website | https://stmjournals.in |
Address |
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Indexing | Google Scholar, Cross Ref, Lockss, Clockss, DRJI, Advanced Sciences Index |
Focus and Scope:
- Advertising theories and their relationship with practice
- Media Research, advertising and communications
- Promotional Research and management
- Cross media research and management
- Consumer research and advertisement analysis
- Types of advertising
- Sales promotions
- Media and advertising approaches
- Rise in new media
- Crowd sourcing
- Global advertising
- Foreign public messaging
- Diversification
- New technology
- Advertising research
- Social media
- Advertising and organisational responsibilities
- Cognitive information models
- Hierarchy of effects models
- Foote, Cone, Belding (FCB) planning grid
- Advertising planning
- Careers in advertising management
Indexing
Latest Publications
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Submission of Paper:
Subject: Business Risk Management