NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.
  Type of Publication:  Peer-reviewed Journal
  Language:  English
  ISSN:  2581-4400
  Journal DOI:  10.37591/NJCBMR
  Indexing:  Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit
  Issues Per Year:  2 Issues
  Type of Access:  Subscription Based, Open Access
  Started Since:  2018
  Impact Factor  5.564
  Abbreviation:  NJCBMR
  Publisher:  MBA Journals, Consortium e-Learning Network Pvt. Ltd.
 Country of Origin:  India

Focus and Scope:


  • Market information
  • Market segmentation
  • Market trends
  • Marketing effectiveness
  • Customer analysis
  • Choice modeling
  • Competitor analysis
  • Risk analysis
  • Ethnographic research
  • Product research
  • Advertising the research
  • Marketing mix modeling
  • The purchase decision and its context
  • Risk perception and risk reduction activities
  • Brand-switching
  • Online Shopping
  • Affect: Emotions, feelings and mood
  • Customer loyalty
  • Indexing


    Latest Publications


    Submission of Paper:


    All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.
    Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration. Papers are accepted for editorial consideration through email [email protected]

    Plagiarism: All the articles will be checked through Plagiarism Software before publication.  

    Subject: Management