NOLEGEIN-Journal of Consumer Behavior & Market Research
ISSN: 2581-4400
Impact factor : 5.564
NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.
| Type of Publication: | Peer-reviewed Journal (Refreed Journal) |
| Language: | English |
| ISSN: | 2581-4400 |
| Journal DOI: | 10.37591/NJCBMR |
| Indexing: | Google Scholar, Cross Ref, Lockss, Clockss, SJIF,Scilit |
| Issues Per Year: | 2 Issues |
| Type of Access: | Subscription Based, Hybrid Open Access |
| Started Since: | 2018 |
| Impact Factor | 5.564 |
| Abbreviation: | NJCBMR |
| Publisher: | MBA Journals, Consortium e-Learning Network Pvt. Ltd. |
| Country of Origin: | India |
Refreed Journal
Focus and Scope:
- Market information
- Market segmentation
- Market trends
- Marketing effectiveness
- Customer analysis
- Choice modeling
- Competitor analysis
- Risk analysis
- Ethnographic research
Indexing
Latest Publications
- The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks
- Case Study Flipkart (A): Transitioning to a Marketplace Model
- An Empirical Study on Factors Influencing Rural Consumer Behaviour in Select Districts of Telangana
- Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
- A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
- A Customer Satisfaction Towards Honda Activa in Hyderabad
Submission of Paper:
All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.
Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration. Papers are accepted for editorial consideration through email [email protected]
Plagiarism: All the articles will be checked through Plagiarism Software before publication.
Subject: Management
NJCBMR Menu
ISSN: 2581-4400